Every day, around the world, people reach for Unilever products. Our brands are trusted everywhere and, by listening to the people who buy them, we’ve grown into one of the world’s most successful consumer goods companies. In fact, 150 million times a day, someone somewhere chooses a Unilever product.
Look in your fridge, or on the bathroom shelf, and you’re bound to see one of our well-known brands. We create, market and distribute the products that people choose to feed their families and keep themselves and their homes clean and fresh.
Our Corporate Strategy aims to double the size of our business while reducing our impact on the environment by 2020. As a result, in the months and years to come, we envisage many opportunities for our staff to progress and gain vital experience. It’s never been such an exciting time to join the Unilever team.
Assistant Brand Manager – Oral Care
About the position:
This is a high profile and demanding role, working on 3 diverse brands within the Oral care category in one of the fastest growing and most competitive regions in the world – The GCC region.
The Marketplace is becoming extremely competitive with Sensodyne leading the market and growing the advance segment. This makes winning in the advance segment a key objective that we will spearhead through Signal & Zendium. Meanwhile, while we are the market leaders in the freshness segment, the segment has been declining and we have been losing shares hence we need to fortify our position and bring back the brand proposition to life.
The main purpose of the role is to drive the overall growth of the category, land break through innovations, drive consumer and shopper understanding, lead a strong and diverse cross functional team and conduct various analysis to identify hot spots and areas of growth. The role will entail looking after 3 brands Close-up, Signal & Zendium and will cover all the Gulf markets (UAE, Kuwait, Qatar, Bahrain and Oman).
Assist in preparing Annual and Long term plans for the brand and projects, based on agreed strategy to indicate tonnage forecast, advertising and promotion plan, market research plan and marketing appropriation.
2. Lead other functions to achieve the final short and long term objectives of the brand.
A- Marketing Research
Monitor consumer research and draw conclusions on brand performance. Recommend corrective actions based on research findings.
B- Product / Packaging Development
Roll out promotional packaging changes in local market.
Prepare brand advertising strategies and programme, based on agreed strategy
Develop and execute P4 communication plans
Work with BTL and ATL agencies to launch full 360 plan
D- Promotion / Merchandising
Prepare promotion plans with category operations team
Develop shelf planograms and on shelf and off-shelf merchandising plans with customer marketing
Activity timing: Ensure that all activities are completed on time and In Full
Budgets: Ensure that all brands / projects expenditure is kept within agreed budget
Monitor all brand elements-advertising, product, packaging, promotion price, cost etc-recommending modifications and improvements where necessary.
Monitor day to day operations on the brand from all function sides to have plans in place on time. Monitor competition actions and ability to react fast. Brand Data: Review all brand / market data – sales audit, competition, distribution etc – to detect areas of weakness / strength and recommend correcting action.
The job will require the candidate to lead and work closely with cross functional teams. Close interaction will take place with global marketing, Factory, Supply Chain, R&D, Category Operations, Customer Marketing teams as well as creative and sampling agencies. The candidate should be able to successfully influence and lead concerned stake holders for the achievement of overall objectives
Critical success factors of the job
• Understanding into insight
• Consumer & Customer focus
• Strategic Influencing
• Organisational awareness
• Communication skills
• Analytical skills
• Strong interpersonal skills
• Project management skills
• Presentation Skills
Marketing experience of at least 2-3 years of brand marketing experience (FMCG experience is preferred. Relevant category experience would be a big plus point). Female Arabic Speaker within UAE preferred.